"The Art of War Foundation Logo" – by Johnny Askew - TAoWF Original

This logo represents the identity and ethos of The Art of War Foundation.

The skull reflects our shared identity – a symbol that encompasses us all, regardless of cap badge, background, sex, or ethnicity. We are all bones beneath the surface.

The gold brushstroke through the skull represents the mind. Its texture signifies creativity, while the gold colour highlights how precious our minds and mental wellbeing are.

The helmet and night vision goggles nod to our connection with the military, grounding the design in our roots.

Radiating from the skull, gold and black rays symbolise the highs and lows we face – light and dark, joy and struggle. The gold rays emerging from the mind embody hope, optimism, and mental resilience.

Typography plays a key role too – “Art” is written in flowing, hand-drawn calligraphy, echoing creative freedom. This contrasts with the bold, structured lettering of “War” and “Foundation”, striking a balance between expression and discipline.

Created to be more than a logo – it’s a visual statement of who we are, and what we stand for.

All proceeds raised from the sale of our artwork goes directly to supporting the Art of War Foundation providing much needed support to improve mental health.