{"product_id":"the-art-of-war-foundation-full-logo","title":"\"The Art of War Foundation Logo\" – by Johnny Askew - TAoWF Original","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; color: black;\"\u003eThis logo represents the identity and ethos of The Art of War Foundation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; color: black;\"\u003eThe skull reflects our shared identity – a symbol that encompasses us all, regardless of cap badge, background, sex, or ethnicity. We are all bones beneath the surface.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; color: black;\"\u003eThe gold brushstroke through the skull represents the mind. Its texture signifies creativity, while the gold colour highlights how precious our minds and mental wellbeing are.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; color: black;\"\u003eThe helmet and night vision goggles nod to our connection with the military, grounding the design in our roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; color: black;\"\u003eRadiating from the skull, gold and black rays symbolise the highs and lows we face – light and dark, joy and struggle. The gold rays emerging from the mind embody hope, optimism, and mental resilience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; color: black;\"\u003eTypography plays a key role too – “Art” is written in flowing, hand-drawn calligraphy, echoing creative freedom. This contrasts with the bold, structured lettering of “War” and “Foundation”, striking a balance between expression and discipline.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; color: black;\"\u003eCreated to be more than a logo – it’s a visual statement of who we are, and what we stand for.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAll proceeds raised from the sale of our artwork goes directly to supporting the Art of War Foundation providing much needed support to improve mental health. \u003c\/p\u003e","brand":"The Art of War Foundation","offers":[{"title":"A4 21cm x 30cm \/ Print only","offer_id":52406198436172,"sku":"9112062-3508562","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"A3 30cm x 42cm \/ Print only","offer_id":52406198468940,"sku":"9112062-3508563","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"A4 21cm x 30cm \/ Black","offer_id":52406198501708,"sku":"9112062-3598873","price":70.0,"currency_code":"GBP","in_stock":true},{"title":"A3 30cm x 42cm \/ Black","offer_id":52406198534476,"sku":"9112062-3598874","price":90.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0917\/7910\/5100\/files\/e1692c121b384f248f5ad1a5584e6755.jpg?v=1765534633","url":"https:\/\/artofwarfoundation.myshopify.com\/products\/the-art-of-war-foundation-full-logo","provider":"The Art of War Foundation","version":"1.0","type":"link"}