{"product_id":"taowf-matterhorned-hoodie-1","title":"The Art of War Foundation \"Matterhorned\" Hoodie","description":"\u003cp\u003e\u003cstrong\u003eWear the Mission. Support the Cause.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShow your support for \u003cstrong\u003eThe Art of War Foundation\u003c\/strong\u003e with our premium hoodie, featuring our bold \u003cem\u003e\"Matterhorned\" \u003c\/em\u003egraphic acros\u003cem\u003es\u003c\/em\u003e the back and our signature logo proudly displayed on the front.\u003c\/p\u003e\n\u003cp\u003eDesigned by Chris Shirely at Hiatus.Design. In his own words Chris provides the context behind this incredible artwork:\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cem\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; color: black;\"\u003e\"When I left the Royal Marines, I took with me a real love of adventure, particularly mountaineering.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cem\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; color: black;\"\u003eWhat started with a summit of Mont Blanc quickly turned into a full-on obsession, and I found myself at the climbing wall as often as possible to build better technique and strength.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cem\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; color: black;\"\u003eAfter a second unsuccessful attempt at climbing the Matterhorn, I took a serious fall that resulted in a medevac to hospital. I was placed in an induced coma for eight days due to bleeds on the brain and sustained a complex shatter to my leg, amongst other injuries.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cem\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; color: black;\"\u003eThe recovery took many years and included regrowing six centimetres of shin bone that had to be removed. The process, called osteogenesis, uses an external frame to encourage new bone growth, like something out of a sci-fi film.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cem\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; color: black;\"\u003eIt took me a while to admit defeat, but I’m now at peace with having been ‘Matterhorned’ when I should’ve been more vigilant with my personal safety.\"\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"The Art of War Foundation","offers":[{"title":"Athletic Heather \/ XSM","offer_id":59142297092428,"sku":"AS-5161-ATHE-XSM","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Athletic Heather \/ SML","offer_id":59142297125196,"sku":"AS-5161-ATHE-SML","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Athletic Heather \/ MED","offer_id":59142297157964,"sku":"AS-5161-ATHE-MED","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Athletic Heather \/ 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